Shanxi Datong drives ancient architecture culture to break the circle due to the animation "Light Monster of Langlang Mountain"
Recently, the popular broadcast of the domestic animation "Light Monster of Langlang Mountain" unexpectedly made the ancient architectural culture in Datong, Shanxi popular. This animation, set against the traditional Chinese monster legend, has caused heated discussions across the Internet due to its delicate style and profound cultural heritage, and the many ancient Shanxi construction scenes that appear in the play have become the new favorite of tourists to check in. Data shows that the search volume of "Shanxi Datong Tourism" soared by 300% in the past 10 days, and ancient architecture culture took advantage of the situation to break the circle.
1. Hot data of the entire network: the linkage effect of animation and ancient buildings is significant
| platform | Readings of related topics | Year-on-year growth |
|---|---|---|
| 230 million | 480% | |
| Tik Tok | 170 million views | 620% |
| Little Red Book | 8.5 million notes | 310% |
| B station | 12 million interactions | 550% |
2. The TOP5 check-in places for ancient buildings in Datong, Shanxi
| Animation scene prototype | The actual ancient building name | Visitor growth |
|---|---|---|
| "Demon King Cave" | Hanging Temple | 210% |
| "Little Demon Market" | Datong Ancient City Wall | 180% |
| "Millennium Ancient Tree" | Huayan Temple | 150% |
| "Magic Pavilion" | Shanhua Temple | 130% |
| "Marriage competition" | Yungang Grottoes | 90% |
3. The three major driving forces behind cultural breakthroughs
1.Generation Z cultural consumption upgrade: The proportion of animation fans aged 18-25 is 67%. This group is more inclined to pay for cultural IP, and promote "animation filming location check-in" to become a new trend.
2.Local governments respond quickly: Datong Culture and Tourism Bureau launched the "Langlangshan Same Tour Route" within three days of the animation broadcast, and jointly launched limited cultural and creative products with scenic spots.
3.Secondary transmission of short videos: Under the topic of TikTok #Langlangshan Ancient Architecture Challenge#, the "Animation VS Real Scene" comparison video spontaneously shot by users has received over 20 million likes.
4. Expert opinion: A new paradigm for film and television IP to empower cultural heritage
A professor at the Institute of Culture and Creativity at Tsinghua University pointed out: "The phenomenon of "Light Monster in Langlang Mountain" proves that younger expression can effectively activate traditional cultural resources. It is recommended to follow-up passDigital exhibition,AR real scene restorationDeepen the experience in other ways and transform short-term traffic into long-term cultural awareness. ”
5. Future Outlook
It is revealed that Datong City has launched an in-depth cooperation plan for "Animation + Culture and Tourism", including the development of immersive script killing projects and the launch of crowdfunding activities for the restoration of ancient buildings. This closed-loop model of "film and television IP-cultural resonance-physical consumption" may provide reference for more historical and cultural cities.
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