# Have the car you like reduced the price? The price war in the auto market is getting fierce, and the game between the party and old car owners is escalating
Recently, the domestic auto market price war has become increasingly fierce, and many auto companies have competed for market share through significant price cuts and limited time subsidies. This "price war" not only made the "waiting party" hold the money and wait and see, but also made the old car owner call him "back stab". The following uses structured data and analysis to sort out the hot topics and game trends of the auto market in the past 10 days.
1. Popular price reduction models and amplitude (data in the past 10 days)
| brand | Car model | Price reduction | Price reduction form |
|---|---|---|---|
| Tesla | Model Y rear drive version | 14,000 yuan | Official direct drop |
| BYD | Qin PLUS DM-i | 20,000 yuan | Limited time subsidy |
| Xiaopeng Motors | G6 series | 35,000 yuan | Equity adjustment + cash discount |
| SAIC Volkswagen | ID.3 | 43,000 yuan | Dealer Promotion |
| Dongfeng Nissan | Sylphy Classic | 28,000 yuan | Comprehensive offer |
2. Three major motivations behind price wars
1.Stock pressure:According to data from the China Passenger Car Association, the inventory index of automakers reached 58.2% in April, and some brands had a backlog of more than 60 days, and they urgently needed to clear their positions and recover their health.
2.Policy stimulus:Many places have introduced "old-for-new" subsidies, such as the maximum subsidy in Shanghai is 10,000 yuan, and car companies have taken advantage of the opportunity to increase discounts.
3.Market share competition:The penetration rate of new energy brands has exceeded 40%, and traditional fuel vehicles are forced to join the price war.
3. Current situation of the game between the party and the old car owners
| group | Behavioral characteristics | Percentage (sample survey) |
|---|---|---|
| Wait for the party | Wait for mid-June promotion/watch the new model to be launched | 47% |
| Old car owner | Complaints for "backstab" and demands compensation for rights and interests | 32% |
| Car buyers | Accept the fact of price reduction and pay attention to follow-up services | twenty one% |
4. Expert advice: How to deal with price wars?
1.Waiting for Party Strategy:Pay attention to the end of the quarterly (June and September) of car companies, but beware of some models reducing their allocation and price reduction.
2.Old car owners protect their rights:You can try to contact the 4S store to negotiate compensation such as maintenance packages, but it is difficult to obtain legal support.
3.Car purchase timing:If the demand is urgent and the discount reaches its historical peak (if the price is reduced by more than 15%), it is recommended to buy it in time.
5. Future trend forecast
According to industry analysis, the price war may continue until the third quarter of 2024, but it is"Polarization":
- Markets below 200,000 yuan: The price competition is the most intense, and there is still room for a decline of 5%-8%;
- Luxury car market: mainly for configuration upgrades, with limited cash discounts.
There is no absolute winner in this game. The only thing that is certain is:The Chinese auto market has entered the normal state of "high cost performance" and consumers' voice is continuing to increase.
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