Cultivate multilingual foreign language tour guides and operation talents to provide guarantees for the recovery of inbound travel
With the gradual recovery of the global tourism market, inbound tourism has become an important engine for economic recovery in various countries. According to data from the Ministry of Culture and Tourism, the number of inbound tourists in my country increased by more than 150% year-on-year in the first half of 2023, but the shortage of multilingual tour guides and operating talents is becoming increasingly prominent. This article will combine hot topics and structured data on the entire network for the past 10 days to explore how to provide guarantees for the recovery of inbound travel through talent training.
1. The recovery trend and talent demand of inbound tourism market
According to the latest statistics of major tourism platforms, the inbound travel market shows the following characteristics:
| index | 2023 Q2 data | Year-on-year growth rate |
|---|---|---|
| Total number of inbound tourists | 12.8 million people | 152% |
| Foreign Language Guide Lack | 87,000 people | The gap has expanded by 40% |
| Hot language demand | English, Japanese, Korean, Russian, French | German demand grew the fastest (+85%) |
2. Problems in the current talent training system
Through analyzing the popular discussions in the field of education in the past 10 days, we found that there are three major pain points in the existing training system:
1.Cultivating is disconnected from actual needs: 70% of tourism institutions still focus on traditional English teaching, with less than 30% of the coverage of small language courses
2.Inadequate cultivation of practical ability: The pass rate of tour guide qualification examination is only 58%, of which the failure of cultural explanation ability accounts for 43%
3.Loss of digital operation capabilities: 85% of the companies surveyed said they urgently needed compound talents who understand foreign languages and master new media operations
| Question Type | The degree of impact | Solution attention |
|---|---|---|
| Language single | High (82%) | No. 3 in the hot search list |
| Weak cultural communication ability | Medium-high (75%) | Professional discussion volume per day is 200+ |
| Loss of digital skills | Extremely high (91%) | The number of views of topics related to short video platforms exceeded 100 million |
3. Four major paths to cultivating innovative talents
1.Establish a "language +" training model: On the basis of traditional foreign language teaching, modules such as destination culture and cross-cultural communication have been added. A pilot project of a university showed that the employment rate of graduates increased by 35%.
2.School-enterprise joint construction training base: The leading tourism enterprises have established a joint training mechanism with 12 universities to realize a new training model of "entering as soon as school enrollment"
3.Strengthen digital skills training: Include short video creation, multilingual live broadcast, and overseas social media operations into compulsory courses, and the number of registrations for digital tour guides in a training institution soared by 300% year-on-year
4.Improve career development channels: Establish a career promotion system from junior tour guide to international team leaders, and provide internationally competitive salary plans
| Training measures | Implementation progress | Expected results |
|---|---|---|
| Diversified language | 15 provinces have started pilot projects | Covering 8 key languages within 3 years |
| Digital transformation of courses | The completion rate of top universities is 60% | Graduates' starting salary increases by 25% |
| Internationalization of professional certification | Recognition with five countries | Talent flow convenience increased by 40% |
4. Policy support and industry response
The latest "14th Five-Year Plan for Tourism Talent Development" released by the Ministry of Culture and Tourism clearly states that 100,000 compound international tourism talents will be trained by 2025. Local governments have also introduced supporting measures:
- Shanghai implements the "Golden Medal Tour Guide" training plan, and provides a special subsidy of up to 100,000 yuan per person
- Guangdong Province establishes the first multilingual tour guide database in the country to achieve accurate matching of talent supply and demand
- Sichuan Province jointly opened a special major of "Intangible Cultural Heritage + Foreign Language" with universities, and related topics have been exposed more than 50 million times on social media
With the implementation of various measures, it is estimated that by the end of 2024, the gap in multilingual tour guides in my country will narrow to about 30,000 people, providing solid guarantees for the comprehensive recovery of the inbound tourism market. The industry's digital transformation and talent upgrade are reshaping the international competitiveness of China's tourism.
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