Continuous high temperatures have led to a sharp increase in demand for summer vacation tourism
Recently, many parts of the country have continued to encounter high temperatures, and the temperature in some areas has even exceeded 40℃. Extreme high temperatures have created strong demand for summer vacation tourism. According to data from major tourism platforms and meteorological departments, summer vacation tours and cool tours have become the most popular tourism themes in the past 10 days, and the number of related searches and bookings has increased significantly year-on-year.
1. High temperature weather data statistics
| area | Maximum temperature (℃) | The number of days of high temperature |
|---|---|---|
| Beijing | 38.5 | 7 |
| Shanghai | 39.2 | 6 |
| Chongqing | 41.3 | 10 |
| Hangzhou | 39.8 | 8 |
| Wuhan | 40.1 | 9 |
2. Popular destinations for summer vacation travel
In high temperatures, cool and summer resorts have become the first choice for tourists. According to data from platforms such as Ctrip and Qunar, the search volume and booking volume of the following destinations have increased significantly in the past 10 days:
| destination | Search volume increased year-on-year | Booking volume increased year-on-year |
|---|---|---|
| Guizhou Liupanshui | 320% | 280% |
| Lijiang, Yunnan | 250% | 210% |
| Xining, Qinghai | 180% | 160% |
| Chengde, Hebei | 200% | 190% |
| Changbai Mountain, Jilin | 150% | 140% |
3. Analysis of the types of summer tourism products
In addition to traditional scenic spots to escape the summer heat, a variety of new summer heat tourism products have emerged this summer to meet the needs of different tourists. The following are the types and proportions of popular summer vacation tourism products:
| Product Type | Percentage | Popular Representatives |
|---|---|---|
| Suspense at the mountains | 35% | Huangshan, Emeishan |
| Beachfront Vacations | 25% | Qingdao, Sanya |
| Forest camping | 20% | Shennongjia, Moganshan |
| Water Park | 15% | Chimelong Water Park |
| Indoor ice and snow | 5% | Harbin Ice and Snow World |
4. Summer vacation tourism consumption trends
High temperatures not only drive the popularity of summer vacation tourism, but also give birth to new consumption trends. According to the data, tourists' consumption behavior during summer vacations shows the following characteristics:
1.Shorten booking cycle: Nearly 60% of tourists choose to book their itineraries within 3 days in advance. The sudden outbreak of high temperatures has made the "just leave" summer vacation trip the mainstream.
2.Parent-child travel accounts for a high proportion: Summer vacation combined with high temperatures, parent-child summer vacations account for more than 40%, and family users prefer to choose cool and suitable destinations for children.
3.Demand for high-end homestays grows: Summer vacation tourists have improved their requirements for accommodation quality, and the booking volume of high-end homestays and resort hotels has increased by more than 50% year-on-year.
4.Night tours are popular: In order to avoid high temperatures during the day, night tourism projects such as night markets and light shows are favored by tourists, and the booking volume of related products has increased by 80%.
5. Future trend forecast
The meteorological department predicts that high temperatures will continue in the next 10 days, and demand for summer vacation tourism is expected to grow further. According to data from the tourism platform, the number of summer vacation tour bookings in mid-August has increased by 45% compared with the same period last year, and it is expected that the market size of summer vacation tours will exceed 100 billion yuan throughout the summer vacation.
At the same time, local cultural and tourism departments have also actively responded to the high temperature and launched a number of preferential policies and activities for summer vacation tourism, such as the night opening of scenic spots and the summer vacation bus, to further stimulate market demand.
In general, extreme high temperatures are reshaping the summer tourism market structure, and summer tourism has become one of the hottest consumption hotspots this summer.
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