Six departments jointly rectify the chaos in the automotive industry: crack down on false propaganda
Recently, six departments of the State Administration for Market Regulation, the Central Cyberspace Administration of Information Technology, the Ministry of Industry and Information Technology, the Ministry of Public Security, the Ministry of Commerce, and the Ministry of Transport jointly issued a notice, which will carry out special rectification actions for the automotive industry's network chaos nationwide, focusing on cracking down on illegal and irregular behaviors such as false propaganda, data fraud, and malicious marketing. This measure has attracted widespread attention from the society and has become one of the hot topics on the Internet in the past 10 days.
1. Background and focus of special rectification actions
With the rapid development of the new energy vehicle market, chaos in the automotive industry has occurred frequently. According to monitoring data, the number of online complaints in the automotive industry increased by 42% year-on-year in the third quarter of 2023, of which false propaganda accounted for 37%. This special rectification will focus on the following key areas:
| Areas of rectification | Specific content | Percentage |
|---|---|---|
| False propaganda | Exaggerated parameters such as range and battery performance | 45% |
| Data fraud | Sales data, user reviews | 28% |
| Malicious marketing | Disgrace against competitors and manufacturing industries | 17% |
| Other chaos | Collect user information in violation of regulations, etc. | 10% |
2. Typical cases exposed
The special rectification campaign has investigated and dealt with many typical cases. A new energy brand was investigated for 30% of the range standard; a joint venture car company was fined 2 million yuan for pursuing orders and speculating on letters; and several auto self-media were banned for charging "black public relations" fees. These cases have sparked widespread discussion on social media platforms, and the number of readings on the topic #False Promotion of New Energy Vehicles# exceeded 200 million.
| Case type | The company involved | Penalty amount | Social platform popularity |
|---|---|---|---|
| Parameter virtual mark | A new brand | 1.5 million yuan | 120 million reads |
| Brush orders and sell letters | A joint venture car company | 2 million yuan | 80 million reads |
| Black public relations | 3 self-media | Dismissal of account | 60 million reads |
3. Industry impact and consumer reaction
This rectification campaign has a profound impact on the automotive industry. Monitoring shows that within one week after the release of the new regulations, the number of modifications to the product parameter pages of the official websites and e-commerce platforms of various auto companies increased by 300% year-on-year, and the proportion of new authenticity statements such as "actually measured battery life" reached 75%. Consumers generally support this, and research data from a certain platform shows:
| Attitude Type | Percentage | Typical message |
|---|---|---|
| Very supportive | 68% | "The problem of battery life false label should have been rectified long ago" |
| More support | 25% | "I hope to establish a long-term regulatory mechanism" |
| Wait and see attitude | 5% | "The key is to perform the results" |
| other | 2% | / |
4. Construction of long-term supervision mechanism
Six departments said that they will establish three long-term mechanisms: First, the automotive product information disclosure standard system, requiring that key parameters must indicate testing conditions; second, the online marketing content review system, and the platform must bear the main responsibility; third, the cross-departmental joint punishment mechanism, and enterprises that seriously violate regulations will face industry bans. Experts suggest that consumers can refer to the following authenticity verification methods when purchasing a car:
1. Comparison of the differences between the registration data of the Ministry of Industry and Information Technology and actual publicity
2. Check the third-party test report
3. Pay attention to the true reputation of the car owner forum
4. Be wary of excessively perfect user reviews
This special rectification will continue until the end of this year. It is expected to effectively regulate the online marketing order of the automobile industry, protect the legitimate rights and interests of consumers, and promote the high-quality development of the automobile industry.
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