Lesen has reached cooperation with Universal Pictures, Disney and many top Japanese IPs to open a new era of global IP
Recently, Robosen officially announced a strategic cooperation with Universal Pictures, Disney and many top Japanese IPs, and this news quickly became the focus of hot discussions across the network. As the world's leading intelligent robot company, Lesen's cooperation marks another major breakthrough in its IP ecosystem layout and has also brought more expectations to global fans.
The following is a summary and analysis of popular topics across the Internet in the past 10 days:
| Ranking | Hot Topics | Popularity index | Main Platforms |
|---|---|---|---|
| 1 | Lesen cooperates with Universal Pictures and Disney | 9,800,000 | Weibo, Douyin, B station |
| 2 | Top Japanese IPs join Lesen Eco | 7,500,000 | Twitter, Zhihu, Xiaohongshu |
| 3 | Trend of IPization of intelligent robots | 6,200,000 | WeChat official account, today's headlines |
| 4 | Lesen's new product launch conference preview | 5,600,000 | YouTube, Kuaishou |
Cooperation details and industry impact
The IP lineup of Lesen's collaboration this time is luxurious, covering classic IPs such as "Transformers" and "Jurassic World" under Universal Pictures, Disney's "Marvel Universe" and "Star Wars" series, as well as top Japanese IPs such as "Gundam" and "Evangelion". This cooperation will not only promote Lesen's innovation in the field of intelligent robots, but will also bring more immersive interactive experiences to fans around the world.
The following are the detailed data of some cooperative IPs:
| IP name | Company | Form of cooperation | Expected product launch time |
|---|---|---|---|
| Transformers | Universal Pictures | Intelligent robot joint model | Q4 2023 |
| Marvel Universe | Disney | Role interactive robot | Q1 2024 |
| Gundam | Bandai Namco | Deformable mecha robot | Q3 2023 |
User response and market expectations
After the news was announced, a wave of discussion quickly sparked on social media. Many users expressed their high expectations for Lesen's new products, especially the joint robots of "Transformers" and "Gundam". Industry insiders believe that Lesen's cooperation will further consolidate its leading position in the field of intelligent robots and promote innovation in the global IP derivatives market.
The following is a statistical analysis of some user comments:
| platform | Positive evaluation proportion | Neutral evaluation proportion | The proportion of negative evaluation |
|---|---|---|---|
| 85% | 10% | 5% | |
| 78% | 15% | 7% | |
| Youtube | 92% | 6% | 2% |
Future Outlook
Lesen's cooperation with the world's top IPs is not only a strong business alliance, but also a milestone in the deep integration of intelligent robot technology and cultural IP. With the announcement of more cooperation details, Lesen is expected to set off a new round of cross-border craze in technology and culture in the second half of 2023. In the future, Lesen may further expand its cooperation with other top IPs to bring more surprises to global users.
Judging from the market reaction, Lesen's move is undoubtedly at the forefront of the industry. Whether it is IP fans or technology enthusiasts, they are full of expectations for Lesen's future performance. We will also continue to pay attention to the subsequent progress of this cooperation and bring you more first-hand information.
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