Tmall Home Furnishing "Old Traded" channel is online: The maximum subsidy for recycling old furniture is 2,000 yuan
Recently, Tmall Home officially launched the "Old-for-New" channel and launched a subsidy policy for recycling old furniture, with a subsidy of up to 2,000 yuan per piece. This measure not only responds to the national green consumption call, but also provides consumers with a more convenient furniture update solution. The following is a detailed content of the event and a list of popular topics throughout the network in the past 10 days.
1. Details of the "Old-for-New" activity of Tmall Home
The "old-for-new" activity launched by Tmall covers more than 10 types of furniture such as sofas, beds, wardrobes, etc. Users can make an appointment online to recycle old furniture and enjoy corresponding subsidies. The specific subsidy standards are as follows:
| Furniture Category | Subsidy amount (yuan) | Recycling conditions |
|---|---|---|
| sofa | 200-2000 | Lifetime of use ≤8 years, no serious damage |
| bedstead | 150-1800 | Use life ≤10 years, complete structure |
| Wardrobe | 100-1500 | The service life is ≤10 years, and the door panel is missing |
The event time will start from now until December 31, 2023. Users can search for "Old Furniture Trade-in" on the Tmall APP to participate.
2. Check out hot topics on the entire network in the past 10 days
Combining social platforms and search engine data, the following is a list of recent hot topics:
| Ranking | topic | Popularity index | Main Platforms |
|---|---|---|---|
| 1 | The opening ceremony of the Hangzhou Asian Games | 980 million | Weibo, TikTok |
| 2 | iPhone 15 series is available | 720 million | Zhihu, B station |
| 3 | "Sauce Flavored Latte" is so popular | 650 million | Xiaohongshu, WeChat |
| 4 | Tmall furniture exchanged for new | 310 million | Taobao, Weibo |
3. Consumer feedback and industry impact
After the Tmall "Old for New" event was launched, it quickly sparked heated discussions among users. Weibo topics#Old furniture can also be exchanged for money#The number of readings exceeded 100 million, and some consumers posted screenshots of subsidies, saying that they "save the budget for buying new furniture." Industry insiders analyzed that this move will promote the development of the circular economy of the home furnishing industry, and it is expected that more brands will follow up on similar policies in the future.
4. Participation methods and precautions
Users need to complete the recycling through the following steps:
1. Log in to the Tmall APP and search for "Furniture Exchange Old";
2. Select furniture category and submit a recycling application;
3. Wait for home evaluation and confirm the subsidy amount;
4. After the recycling is completed, the subsidy will be distributed to the Tmall red envelope account.
Notice:The amount of subsidy shall be subject to actual assessment, and severely damaged furniture may not meet the recycling conditions.
Tmall's move is not only a commercial innovation, but also an implementation of environmental protection concepts. With the increasing awareness of green consumption, "old trade-in" may become a new trend in the home furnishing industry.
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