Metaverse Restaurant Opens: Virtual Chef and AR Menu become a New Scene of Young Consumers
Recently, a MetaBite restaurant called "MetaBite" officially opened in Shanghai, and quickly became a hot topic on the Internet. The restaurant is centered on virtual chefs, AR menus and immersive dining experiences, attracting a large number of young consumers to check in and experience. The following are the popular topic data on Metaverse Restaurant on the Internet in the past 10 days:
| platform | Number of related topics | Discussion Hot Index | Top 3 keywords |
|---|---|---|---|
| 15,200+ | 9.8/10 | #Metaverse Restaurant#, #Virtual Chef#, #AR Order# | |
| Tik Tok | 8,500+ | 9.5/10 | #Future Food#, #Technology Restaurant#, #Immersive Dining# |
| Little Red Book | 6,300+ | 9.2/10 | #Internet celebrity check-in#, #Technological restaurant#, #Metauniu food# |
| B station | 3,800+ | 8.7/10 | #Virtual Reality#, #Technology and Food#, #AR Experience# |
Virtual Chef and AR Menu: Redefining the Dining Experience
The biggest highlight of MetaBite restaurant is its virtual chef team that is completely powered by AI. Customers can see the entire process of virtual chef cooking in the "kitchen" through AR glasses or mobile APP, and can even interactively adjust the taste in real time. The following are the restaurant's special feature data:
| Function | Technology implementation | User satisfaction | Top 3 frequency of use |
|---|---|---|---|
| Virtual chef | AI+motion capture | 94% | Customized dishes, cooking process display, interactive Q&A |
| AR Menu | Augmented reality technology | 89% | 3D dish display, nutrition information query, allergen prompts |
| Immersive scenes | VR environment rendering | 91% | Underwater world, space restaurant, forest secret |
Young consumer groups responded enthusiastically
According to statistics, 82% of the customers aged 18-35 accounted for 82% of the customers in the first week of opening, among which the 25-30-year-olds consume the most frequently. The following are consumer portrait data:
| Age group | Percentage | Average consumption amount | Repurchase rate |
|---|---|---|---|
| 18-24 years old | 35% | ￥128 | 42% |
| 25-30 years old | 47% | ￥195 | 58% |
| 31-35 years old | 18% | ￥156 | 37% |
Industry experts' opinions
Li Ming, an analyst at the catering industry, pointed out: "The rise of Metaverse Restaurants reflects the strong demand for the integration of technology + catering for Gen Z. Virtual experience can not only reduce labor costs, but also create value-added services that traditional restaurants cannot achieve." Data shows that the financing amount of restaurants with similar concepts increased by 230% year-on-year in Q3 2023.
Future development trends
According to the founder of MetaBite, the next step will be to launch an NFT membership system and cross-platform virtual restaurants. Consumers can purchase virtual ingredients in the metaverse and participate in community cooking competitions. This innovative model may become a new benchmark for digital transformation in the catering industry.
The popularity of the Metaverse Restaurant not only demonstrates the ability of technology to transform traditional industries, but also indicates that the consumption scenarios that combine virtual and real will become the mainstream choice for the younger generation. This innovative model that combines digital technology with the real economy is redefining the concept of "mealing" itself.
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