How to open a fruit sago shop: a complete guide from site selection to operation
In recent years, fruit sago has become a popular category in the dessert market due to its health, low-fat and good-looking characteristics. Combined with the hot topics on the Internet in the past 10 days (such as healthy eating, entrepreneurship trends, Internet celebrity snacks, etc.), this article will break down the entire process of starting a fruit sago store for you from the four major modules of market analysis, store opening steps, cost budget, and operational skills.
1. Analysis of market popularity and consumer preferences (data in the past 10 days)
| hot topics | Search volume (daily average) | main audience |
|---|---|---|
| Recommended low-sugar desserts | 12,000+ | Women aged 18-35 |
| Summer heat-relieving drinks | 8,500+ | students, office workers |
| Small catering business | 6,200+ | Entrepreneurs aged 25-40 |
2. Six core steps for opening a store
1. Site selection and positioning
Priority is given to areas around schools, commercial streets, and office buildings. The recommended area is 15-30 square meters, and the monthly rent should be controlled within 5,000 yuan (for reference in second-tier cities).
2. Product design
| Must-select categories | Innovation recommendations | Pricing suggestions |
|---|---|---|
| Classic Mango Sago | Coconut milk jelly poplar nectar | 18-25 yuan |
| Strawberry yogurt sago | Matcha Red Bean Sago Bowl | 15-22 yuan |
3. Equipment purchase list
| Device name | Quantity | Budget (yuan) |
|---|---|---|
| Commercial Freezer | 1 unit | 3000-5000 |
| Sago cooking pot | 2 | 200-400 |
4. Document processing
Need to complete: business license, food business license, health certificate, the processing period is about 15 working days.
5. Initial marketing strategy
It is recommended to promote the "DIY Fruit Sago" interactive activity through Xiaohongshu/Douyin, and the new store can launch a "second half price" promotion in the first week.
3. Investment return calculation (taking second-tier cities as an example)
| Project | Amount (yuan) |
|---|---|
| Total initial investment | 80,000-120,000 |
| Average daily sales (peak season) | 80-120 servings |
| Payback cycle | 6-10 months |
4. 3 key points of operation
1. Fruit supply chain: It is recommended to sign a long-term agreement with the local fruit wholesale market to ensure a stable supply of core raw materials such as mangoes and strawberries.
2. Seasonal adjustment: In winter, a hot drink version of sago can be introduced, adding ginger juice, red dates and other warming ingredients.
3. Membership system: Set up a bonus activity for recharging (for example, recharge 200 and get 30) to improve customer retention rate.
Summary:Fruit sago stores have the advantages of small investment, easy operation, and are in line with health trends. It is recommended to give priority to testing the sales volume of the takeout platform before deciding whether to open a dine-in area. Pay attention to social media hot topics such as "low-calorie desserts" and "creative presentation" and continue to optimize the product mix.
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