Zero-cache sugar market share exceeds 30%: Erythritol becomes the new favorite of the beverage industry

Zero-cache sugar market share exceeds 30%: Erythritol becomes the new favorite of the beverage industry

In recent years, with the popularization of the concept of healthy eating, the zero-cash sugar market has ushered in explosive growth. According to the latest data, the share of zero-cache sugar in the sweetener market has exceeded 30%, of whichErythritolWith its natural and low-calorie characteristics, it has become the first choice sugar substitute in the beverage industry. This article will combine hot data from the past 10 days to analyze the current situation and trends of the zero-cake sugar market.

1. The zero-cake sugar market is growing rapidly

According to statistics from market research institutions, the global zero-cache sugar market size has reached US$5 billion in 2023, of which the growth rate of the Chinese market is the most significant. The following is the collection of popular data in the past 10 days:

As can be seen from the table, the zero-cad sugar market is showing a rapid growth trend, especially the sales growth rate of erythritol far exceeds that of other sugar substitutes.

2. Why has erythritol become the new favorite in the industry?

Erythritol is a natural sweetener with only 6% of sucrose and is not involved in human metabolism, so it is highly favored by healthy consumers. In the past 10 days, many beverage giants have announced the launch of new products containing erythritol, further promoting their market popularity:

• Coca Cola: Launched the "Zero Sugar Sprite Erythritol Edition", with sales exceeding 1 million bottles in the first week.
• Yuanqi Forest: The proportion of erythritol sparkling water has increased to 70%, becoming the core product of the brand.
• Nongfu Spring: The new series of tea drinks fully utilize erythritol, focusing on "0 sugars and 0 fats".

In addition, the supply chain advantages of erythritol are also the key to its rise. Here is a comparison of the cost of major sugar substitutes:

Although erythritol is costly, its natural properties are more in line with consumer needs, so it has become a priority for beverage companies.

3. Future trend: health and taste coexist

With the improvement of consumers' awareness of sugar substitutes, simply "sugar-free" is no longer enough to attract users.A balance between taste and healthBecome the new focus. Data from social platforms in the past 10 days showed that the topic "erythritol beverage evaluation" has read more than 50 million, of which the evaluation of "close to the taste of sucrose" accounts for 60%.

Experts predict that the zero-cadence sugar market will maintain an average annual growth rate of more than 10% in the next three years, and erythritol is expected to occupy half of the sugar substitute market. Beverage companies need to accelerate technology research and development and optimize sweet taste ratio to seize this blue ocean market.

In summary, the explosive growth of zero-cache sugar reflects consumers' pursuit of healthy diets, while the rise of erythritol provides the industry with a new development direction. In the future, whoever can better balance health and taste will stand out in this track.