Chengdu International Food Carnival kicks off: Panda-themed market brings together global landmark food
Recently, the Chengdu International Food Carnival officially kicked off, with the "Panda Theme Market" as the core, attracting special food from dozens of countries and regions around the world to participate in the exhibition. This event lasts 10 days and aims to create an international event that integrates culture, tourism and food, and has become one of the hot topics on the Internet recently.
1. Highlights of the event: The cross-border integration of panda themes and global food
The carnival is themed on Chengdu’s iconic giant pandas. Panda sculptures and theme check-in points are arranged on the market, and even some delicacies are presented in panda shapes. Representative food from more than 20 countries including France, Italy, Japan, Thailand, etc. gathered together to bring tourists a global journey on the tip of their tongues.
| Country/Region | Representative food | Featured Highlights |
|---|---|---|
| France | Macaron, foie gras sauce | On-site production, limited supply |
| Italy | Handmade pizza, tiramisu | Chef interactive experience |
| Japan | Sushi, matcha desserts | Panda theme style |
| Thailand | Tom Yum Gong Soup, Mango Sticky Rice | Spices freshly grinded display |
2. Analysis of popularity across the entire network: Food Carnival becomes a popular social platform
According to the network-wide data monitoring in the past 10 days, the number of readings related to Chengdu International Food Carnival on Weibo, Douyin, Xiaohongshu and other platforms exceeded 500,000 discussions. Among them, "Panda Food Market" and "Global Landmark Food" have become the hottest keywords.
| platform | Readings of related topics | Popular Tags |
|---|---|---|
| 280 million | #Chengdu Food Carnival# | |
| Tik Tok | 150 million | #Panda Theme Food# |
| Little Red Book | 70 million | #Global Food Check-in# |
3. Visitor experience: Cultural interaction and taste bud feast
The event site not only provides delicious food, but also set up a cultural interactive area. Visitors can participate in Italian pizza making, Japanese tea ceremony experience, French dessert decoration and other workshops to deeply experience the food culture of various countries. According to statistics from the organizer, the average daily passenger flow exceeds 30,000, and the flow of entry is required during peak weekends.
4. Economic effect: drive local consumption and tourism growth
During the carnival, hotel reservations in Chengdu increased by 40% year-on-year, and online catering consumption increased by 25% month-on-month. Some exhibitors said that the daily sales exceeded 100,000 yuan, far exceeding expectations. The event also helps local specialty sales through live streaming and other forms.
| Data indicators | Year-on-year growth | Monthly growth |
|---|---|---|
| Hotel reservations | 40% | - |
| Catering consumption | - | 25% |
| Exhibitors' maximum sales per day | - | 100,000+ |
5. Future Outlook: Create a Normalized International Food IP
The organizer revealed that in the future, it plans to upgrade the Chengdu International Food Carnival to an annual fixed IP and introduce more intangible cultural heritage food and technology interactive elements. The successful holding of this event not only enhanced the international influence of Chengdu’s “Food Capital”, but also provided a new paradigm for the integration of culture and tourism in the post-epidemic era.
This carnival with pandas as the bond and food as the carrier is conquering the stomachs and hearts of tourists around the world with its unique charm.
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