Suntory's "Good Day of Salmon" ginger ale is available: carbonated form lowers the threshold for medicinal diet
In recent years, medicinal drinks have gradually become a new trend in healthy consumption, but traditional medicinal foods are difficult to attract young consumers due to their heavy taste and limited drinking scenarios. Recently, Suntory's "Sauce Good Day" ginger ale was officially launched, and it "reduces the burden" of medicinal food in the form of carbonated beverages, becoming the focus of hot discussion across the Internet. This article combines popular topics across the Internet in the past 10 days to analyze how this new product breaks the traditional barriers of medicinal beverages.
1. Analysis of the popularity of medicinal beverages across the Internet
Through data crawling on social media, e-commerce platforms and news websites in the past 10 days, the number of discussions on medicinal food-related topics has increased significantly, among which the search volume of ginger ale "Sauce Good Day" accounts for more than 40%. The following are the key data:
| platform | Related topic count (items) | Core keywords |
|---|---|---|
| 12,500+ | #Medicinal Soda#, #Suntory New Products# | |
| Little Red Book | 8,200+ | "Ginger ale evaluation" and "Medicinal beverage recommendation" |
| E-commerce platform (pre-sale data) | 5,000+ orders | "Low sugar" and "warm stomach drink" |
2. Innovations of "Good Day of Salmon"
1.Form innovation: medicinal food + carbonic acid
Traditional medicinal foods require hot drinks, while Suntory is carbonated to retain the warm and tonic effect of ginger juice while improving the refreshing feeling, which is more suitable for summer or meal-sitting scenarios.
2.Recipe simplification: Low sugar and low burden
According to official information, the sugar content of this product is reduced by 30%, and common medicinal and food homologous ingredients such as red dates and cinnamon are added to lower the threshold for consumers to try.
3.Marketing strategy: Binding young and healthy life
Suntory and fitness bloggers launched the challenge of "Medicinal Diet Light Health", emphasizing that "a bottle satisfies the stomach and quenches thirst", and accurately reaches urban sub-healthy people.
3. Comparison of consumer feedback and competitors
Judging from the first batch of users' reviews, the taste acceptance rate is as high as 85%, but some consumers believe that the ginger taste is light. Here is a comparison with other medicinal drinks:
| product | form | Core ingredients | Price (yuan) |
|---|---|---|---|
| Suntory "Good Day of Salmon" Ginger Ale | Carbonated drinks | Ginger, red dates | 8.5 |
| Tongrentang Ginger and Jujube Tea | Solid Pulses | Brown sugar, ginger powder | 6.0 |
| Wanglaoji Luohan Fruit Drink | Bottled herbal tea | Arhat fruit, chrysanthemum | 5.5 |
4. Industry trend forecast
The "lightweight" reform of medicinal beverages has become inevitable, and there may be the following development directions in the future:
1.Scene expansion: From warm drinks in winter to regular seasons, such as iced medicinal fruit drinks.
2.Functional segmentation: Develop exclusive formulas for sleep, decompression and other needs.
3.Cross-border cooperation: Co-branded with the milk tea brand to further lower the cognitive threshold.
Suntory's trial of the waters not only opened up new paths for medicinal beverages, but also provided a reference sample for the rejuvenation of traditional healthy foods. As consumers' demand for "light health care" grows, carbonation of medicinal food may become the next industry explosion point.
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