How much does a roast goose cost? ——Hot topics and price analysis on the entire network
Recently, "How much does a roast goose cost?" has become a hot topic on social platforms. From price increases to discussions on local food culture, related topics have been read more than 10 million times. This article will analyze the price trend of roast goose and the consumption phenomenon behind it based on hot data from the entire network in the past 10 days.
1. Overview of roast goose prices in 2024
| area | Ordinary store price | Well-known time-honored brand prices | Average price of takeout platform |
|---|---|---|---|
| Guangdong | 98-128 yuan/piece | 158-228 yuan/piece | 108-168 yuan/piece |
| Beijing | 128-158 yuan/piece | 188-298 yuan/piece | 138-198 yuan/piece |
| Shanghai | 118-148 yuan/piece | 178-258 yuan/piece | 128-188 yuan/piece |
2. Top 5 recent popular related topics
| Ranking | topic | platform | amount of discussion |
|---|---|---|---|
| 1 | # roast goose freedom is not considered a middle-class standard# | 128,000 | |
| 2 | #What kind of sauce do Cantonese people eat roast goose with?# | Tik Tok | 93,000 |
| 3 | #roast goose vs Beijing roast duck cost performance# | little red book | 67,000 |
| 4 | #Hong Kong Sham Tseng Roast Goose Secret Recipe# | Station B | 32,000 |
| 5 | #The breeding costs behind the price increase of roast goose# | Zhihu | 29,000 |
3. Analysis of key factors of price fluctuations
1.Raw material cost: Recently, the price of goose seedlings has increased by 18% year-on-year, and the cost of feed has increased by 23%.
2.Labor cost: The monthly salary of senior barbecue masters has reached 12,000-18,000 yuan
3.Regional differences: Rent in Guangzhou’s old town has increased by 40% compared with 5 years ago, which directly affects the terminal selling price.
4.holiday effect: In the week before the Dragon Boat Festival, sales of roast goose increased by 65% month-on-month, and prices in some stores increased by 15-20%.
4. Consumer Behavior Research Data
| Consumption scene | Proportion | average budget | core concerns |
|---|---|---|---|
| family dinner | 42% | 150-200 yuan | Generous portion, crispy skin |
| Business banquet | 28% | 250-400 yuan | Brand, presentation |
| personal satiation | 30% | 80-120 yuan | Cost-effectiveness, delivery speed |
5. Opinions of Industry Experts
According to data from the China Catering Association, the barbecue category market size is expected to reach 8.7 billion yuan in 2024, with an annual growth rate of 9.3%. As a representative item, the price changes of roast goose reflect the following trends:
1.Consumption grading is obvious: The price of high-end customized roast goose (such as black and brown goose) can reach 368 yuan/piece, while the price at community stalls is still within 100 yuan.
2.Prepared dish shock: The price of frozen roast goose semi-finished products is 30-40% lower than that of freshly made roast goose, but the taste evaluation is polarized.
3.cultural added value: The price premium of stores selling intangible cultural heritage skills can reach 2-3 times that of ordinary stores.
Conclusion:The price of a roast goose is not only a barometer of people's livelihood consumption, but also carries the inheritance of food culture. It is recommended that consumers choose according to actual needs and pay attention to the origin and production process of the goose in the store to get the best cost-effective experience.
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