Tianmu Lake, China Dinosaur Park and other scenic spots are popular because of the competition benefit mode.
Recently, the domestic tourism market has ushered in a small climax. Scenic spots in many places have successfully attracted a large number of tourists by holding events and combining people-friendly policies. Among them, Tianmu Lake and China Dinosaur Park in Changzhou, Jiangsu performed particularly well, with a significant increase in popularity index year-on-year. The following are related hot data and analysis in the past 10 days:
1. Popularity comparison of popular scenic spots
| Scenic Area Name | Average daily passenger flow (10,000 passengers) | Year-on-year growth rate | Popular Event Types |
|---|---|---|---|
| Tianmu Lake | 3.2 | 45% | Dragon Boat Racing + Half Price Tickets |
| Chinese Dinosaur Garden | 2.8 | 38% | Parent-child run + nightclub special offer |
| Hangzhou West Lake | 5.1 | 12% | Regular tours |
2. Analysis of the effectiveness of the competition benefit model
According to statistics from the cultural and tourism department, scenic spots that adopt the "event + benefit the people" combination strategy generally achieve passenger flow growth. Tianmu Lake introduced the following measures during the Dragon Boat Festival Dragon Boat Race:
| Measures | Number of participants | Drive consumption (10,000 yuan) |
|---|---|---|
| Free tickets for contestants | 1200 people | 280 |
| Catering consumption coupons | 8700 pictures | 410 |
| B&B discounts | 320 nights | 150 |
3. Visitor portraits and feedback
The sample survey shows that among the tourists participating in the event benefiting the people:
| Age group | Percentage | Main requirements |
|---|---|---|
| 18-30 years old | 42% | Social check-in |
| 31-45 years old | 35% | Parent-child interaction |
| Over 46 years old | twenty three% | Health and leisure |
4. Industry experts' opinions
The director of the Tourism Department of Nanjing Normal University said: "The key to the success of the competition benefiting the people is:
1. Lower the threshold for participation
2. Strengthen experience interaction
3. Extend the consumption chain. In the case of Tianmu Lake, the dragon boat race drove the consumption of surrounding catering and accommodation to 32% of the scenic spot income, an increase of 60% compared with traditional marketing efficiency. "
5. Future trend forecast
According to the latest data from Meituan, among the top 10 scenic spots for summer bookings, 8 have announced their event plans:
| Ranking | Scenic Area | To be held | It is expected to benefit the people |
|---|---|---|---|
| 1 | Chinese Dinosaur Garden | Dinosaur Knowledge Competition | Children's tickets are free |
| 3 | Tianmu Lake | Paddleboard Challenge | 50% off accommodation |
Cultural and tourism experts suggest that scenic spots should pay attention to:
• Combining event themes and local features
• People-friendly policies accurately match customer needs
• Establish a long-term operation mechanism. With the arrival of the peak summer tourism season, this innovative model may become an important tool for the industry to recover.
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