Liugong accelerates global layout: establishing manufacturing bases, R&D institutions and marketing companies overseas
In recent years, Liugong, a leading Chinese engineering machinery company, has continued to promote its globalization strategy and further consolidate its international market share by setting up manufacturing bases, R&D institutions and marketing companies overseas. The following are the globalization dynamics and structured data analysis of Liugong that have been hotly discussed across the Internet in the past 10 days.
1. Liugong Overseas Manufacturing Base Layout
Liugong has established manufacturing bases in many countries around the world, covering key markets such as Southeast Asia, South America, and Europe. The following are the distribution and production capacity data of major overseas manufacturing bases:
| nation | Base Type | Production time | Annual production capacity (Taiwan) |
|---|---|---|---|
| India | Complete machine manufacturing | 2009 | 5,000 |
| Poland | Parts production | 2014 | 10,000 |
| Brazil | Assembly factory | 2021 | 3,000 |
| Thailand | Complete machine manufacturing | 2023 (Plan) | 8,000 |
2. Technical breakthroughs in overseas R&D institutions
Liugong has set up R&D centers in Germany, the United States and India, focusing on intelligent and electrified technologies. The research and development results that have been hotly discussed in the past 10 days include:
| R&D Center | Research direction | Representative results |
|---|---|---|
| Munich, Germany | New energy engineering machinery | Pure electric loader (mass production in 2023) |
| Houston, USA | Intelligent driving system | Unmanned excavator (test phase) |
| Bangalore, India | Low-cost solutions | Customized equipment to adapt to tropical climate |
3. Global marketing network expansion
As of 2023, Liugong Overseas Marketing Company has covered 50 countries, and has added branches in Nigeria and Kazakhstan in the past 10 days:
| area | Number of countries | Sales in 2023 (billion yuan) | Year-on-year growth |
|---|---|---|---|
| Asia Pacific | 15 | 28.5 | 17% |
| Europe | 12 | 19.2 | twenty three% |
| Africa | 8 | 6.8 | 41% |
| America | 10 | 12.3 | 9% |
4. Industry experts' opinions
Li Ming, Secretary-General of the China Engineering Machinery Association, pointed out:"Liugong successfully increased the proportion of overseas revenue to 35% through the 'localized manufacturing + global R&D' model, becoming a benchmark case for the internationalization of Chinese enterprises."Data shows that its overseas market gross profit margin is 3-5 percentage points higher than that of domestic markets.
5. Future development plan
According to Liugong's 2023-2025 strategy, we will focus on promoting:
1.European New Energy Base: Invest 200 million euros to build a dedicated production line for electric equipment in Poland
2.America Service Network: Plan to add 30 new after-sales service sites
3.Localized production in Africa: South African assembly plant is expected to be put into production in 2024
Through structured layout, Liugong is transforming from "Made in China" to "global intelligent manufacturing", and its globalization experience provides an important reference for the industry.
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