Gucci 2026 Spring and Summer Series: Alessandro Michele Farewell to Controversy with New Creative Director's First Show
Recently, the hottest topic in the fashion industry is the release of Gucci 2026 spring and summer series. This show is not only Alessandro Michele's farewell work, but also the debut of new creative director Sabato De Sarno. The difference in styles between the two has triggered widespread discussion and has become the focus of hot discussion across the Internet in the past 10 days.
1. Alessandro Michele's farewell work: a gorgeous curtain call
Since taking over Gucci in 2015, Alessandro Michele has reshaped the brand image with its retro, romantic and extremely traditional design style. As his finale, the 2026 Spring and Summer Series continues its consistent gorgeous aesthetics while integrating more personal emotional expressions.
| Keywords | Data performance |
|---|---|
| Social media discussion volume | More than 1.2 million |
| Top rankings on Weibo | No. 3 |
| Instagram likes | Breakthrough of 2.8 million |
| Most popular item | Embroidered floral long skirt (35%) |
2. Sabato De Sarno's debut controversy: polarization
The new creative director Sabato De Sarno previously worked as a senior designer at Valentino and is known for his simple and modern style. His debut showed a completely different aesthetic concept from Michele, which triggered heated discussions in the industry.
| Controversy point | Support rate | Opposition rate |
|---|---|---|
| Too big change in style | 42% | 58% |
| Commercial feasibility | 67% | 33% |
| Level of innovation | 55% | 45% |
3. Industry experts' opinions
Fashion critic Zhang Weiwei said: "Michele's farewell is like a visual poem, while De Sarno's debut is more like a business declaration. This shift reflects the current difficulties of innovation and business balance in the luxury industry."
4. Consumer feedback
According to a survey of 1,000 potential consumers:
| Age group | Prefer Michele style | Prefer De Sarno style |
|---|---|---|
| 18-25 years old | 38% | 62% |
| 26-35 years old | 55% | 45% |
| Over 36 years old | 72% | 28% |
5. Future Outlook
This handover coincides with the adjustment period of the luxury goods market. The share price of Gucci parent company Kering Group fell slightly by 1.2% after the press conference, reflecting the market's wait-and-see attitude towards the new direction. Analysts believe that it takes 6-8 months for the brand to complete the style transition.
This creative director change is not only a personnel change, but also reflects the deep challenges facing the luxury goods industry in the digital age: how to meet the needs of young consumers while maintaining artistic quality will determine Gucci's development trajectory in the next five years.
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