Gucci 2026 Spring and Summer Series: Alessandro Michele Farewell to Controversy with New Creative Director's First Show
Recently, the hottest topic in the fashion industry is the release of Gucci 2026 spring and summer series. This show is not only Alessandro Michele's farewell work, but also the debut of new creative director Sabato De Sarno. The two major events are intertwined, causing widespread discussion and controversy. The following is a summary of the hot content on this topic on the entire network in the past 10 days.
1. Alessandro Michele's farewell and legacy
Since becoming the creative director of Gucci in 2015, Alessandro Michele has completely changed the brand image with her retro, romantic, gender-abnormal design style. His farewell show was hailed as the ultimate presentation of his design philosophy, and a large number of netizens and media praised his contributions.
| Discussion focus | Data performance | Popular Comments |
|---|---|---|
| Social media mentions | 125,000 Twitter, 87,000 Instagram | "Michele's Gucci is a symbol of an era" |
| Media coverage | 100% coverage of mainstream fashion media around the world | "He redefined the meaning of luxury goods" |
| Most popular item | Floral embroidered jacket (searching volume +320%) | "Every needle tells goodbye" |
2. Controversy aroused by Sabato De Sarno's debut
The first series of new creative director Sabato De Sarno takes the minimalist route, which is in stark contrast to the Michele era. This drastic change in style has caused an uproar in the fashion circle.
| Controversy point | Support ratio | Opposition ratio |
|---|---|---|
| Style Change | 42% | 58% |
| Business prospects | 65% | 35% |
| Level of innovation | 38% | 62% |
The opinions of industry insiders are also polarized. LV creative director Nicolas Ghesquière publicly expressed support, while famous critic Cathy Horyn wrote in the New York Times for criticizing the series "lack of imagination".
3. Consumer response and market forecast
According to real-time monitoring by fashion data platform Lyst, Gucci's search popularity rose by 47% after the show, but consumers' preference for old and new styles showed obvious generational differences.
| Age group | Prefer Michele style | Prefer De Sarno style |
|---|---|---|
| 18-25 years old | 31% | 69% |
| 26-35 years old | 54% | 46% |
| Over 36 years old | 78% | twenty two% |
Investment institutions also have differences in the prospects of Gucci. Morgan Stanley maintains a "buy" rating, believing that the style change will attract new customers; while UBS lowered its target price, worrying that the brand may lose its core customer base.
4. Creative director changes from the perspective of fashion history
Looking at the history of the luxury goods industry, the change of creative directors is often accompanied by a period of pain. After Tom Ford left Gucci, the brand experienced several years of adjustment; Hedi Slimane also encountered similar controversy in the early days of taking over Celine. Analysts point out that key indicators need to observe changes in sales data in the next three quarters.
Regardless of the controversy, the show has created enough voice. The share price of Gucci parent company Kering Group rose 3.2% in two days after the show, indicating the market's initial recognition of the change. The eternal topic of the fashion industry - inheritance and innovation, once again achieved a vivid interpretation through this old Italian brand.
As social media continues to ferment, the story of this creative handover is still being written. The only thing that can be confirmed is that in the fast-changing fashion world, the only thing that remains unchanged is the change itself.
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