Estee Lauder’s new Platinum Cream: Cell-grade anti-aging technology and sustainable packaging innovation

Estee Lauder’s new Platinum Cream: Cell-grade anti-aging technology and sustainable packaging innovation

In recent years, the anti-aging skin care product market has continued to heat up, and consumers' dual demand for technology and environmental protection has promoted brand innovation. As a leader in high-end skin care, Estee Lauder recently launchedBrand new Platinum CreamWith its "cell-level anti-aging technology" and "sustainable packaging innovation", it has become the hot topic of discussion across the Internet. The following combines the data on hot topics in the past 10 days to deeply analyze the core highlights of this product.

1. Analysis of the popularity trend of the entire network

2. Core technological breakthroughs: Cell-level anti-aging

New Platinum CreamSIRT core anti-aging technology, by activating the longevity protein SIRT-3, the aging process is delayed from the cellular level. Laboratory data shows:

3. Sustainable packaging innovation

Estee Lauder is adopted in high-end lines for the first time100% recyclable glass bottle bodyandPlant-based lining, environmental protection measures have attracted widespread attention:

4. Consumer evaluation keyword cloud

According to the content analysis of social platform UGC, high-frequency words include:"Moisturize but not sticky"(38%)"Very brightening effect"(29%),"Ritual sense packaging"(twenty two%). Some users have reported that skin tolerance needs to be established, and it is recommended to use it with brand essence.

5. Comparison of market positioning and competitors

Conclusion:Estee Lauder redefined the value standards of high-end anti-aging products by combining cutting-edge biotechnology with environmental protection concepts. According to internal forecasts, the product is expected to drive the brand's Asia-Pacific sales to grow by 15%-20% in 2023Q4, becoming another iconic item after the small brown bottle.