Chery Fengyun A9L went public and exceeded 50,000 orders in 24 hours, but the number of complaints on delivery disputes surged 12 times
Recently, Chery Automobile's new modelFengyun A9LOfficially launched, with ultra-high cost-effectiveness and intelligent configuration, order volume exceeded within 24 hours50,000 vehicles, has become the focus of the recent automobile market. However, as orders surge, problems such as delivery delays and service complaints also broke out in a concentrated manner, and the number of related complaints surged compared with the past12 times, aroused heated discussions among consumers.
1. Order data: 24-hour sales record
Fengyun A9L is positioned as a medium and large sedan, with a price range of159,800-229,800 yuan, focusing on two major selling points: intelligent driving and long battery life. After its listing, the market quickly ignited, and the first-day order volume far exceeded expectations. The following are the key data officially released by Chery:
| index | data |
|---|---|
| 24-hour order quantity | 50,213 vehicles |
| Best-selling version | 189,800 yuan (Zhijia Pro version) |
| Age distribution of booking users (18-35 years old) | 68% |
| Online order proportion | 85% |
Judging from the data, Fengyun A9L has successfully attracted young consumers, especially the user group with a high demand for intelligent configuration.
2. Delivery issues: complaints surged by 12 times
Although the order performance was impressive, problems in the delivery process quickly surfaced. according toCar Quality NetworkandBlack Cat ComplaintPlatform statistics, within one week after Fengyun A9L was launched, the number of related complaints reachedFrom 1,247, growth over the same period of other models of the same brand12 times. The main complaints are as follows:
| Complaint Type | Percentage | Typical cases |
|---|---|---|
| Delivery delay | 45% | Promised delivery in 15 days, but the actual car was not picked up in more than 30 days |
| Inconsistent configuration | 30% | The advertised L3 level intelligent driving function is not open |
| Poor service attitude | 15% | 4S store requires a price increase and pick up the car |
| Other questions | 10% | Order system is chaotic, repeated deductions |
Many consumers reported that some 4S stores requested an increase in price on the grounds of "insufficient production capacity".5,000-10,000 yuanPriority to picking up the car has caused strong dissatisfaction. In addition, some of the intelligent driving functions in the publicity have not yet passed the regulatory certification, and the actual delivery vehicle functions are limited, further exacerbating the contradiction.
3. Official response: Promising rectification and accelerate delivery
In response to the above issues, Chery AutomobileMay 20A statement was issued, acknowledging that there were omissions in the delivery process and announcing the following rectification measures:
1.Production capacity improvement: Add two new production lines to strive to achieve monthly production capacity starting from June30,000 vehicles;
2.Strictly investigate price increase: Revoke authorization for illegal dealers;
3.Functional compensation: The unopened smart driving function will be upgraded through OTA and a 2-year free service package will be given.
However, consumers are still on the wait-and-see attitude towards the rectification effect. Industry insiders pointed out that the new energy vehicle market is fierce, and if delivery issues continue to ferment, it may affect the reputation of Chery's brand and subsequent sales of models.
4. Industry comparison: High orders and high complaints coexist
Fengyun A9L is not an isolated case. In recent years, many popular new energy vehicles have faced similar problems. The following is a comparison of complaints about models launched in the same period of 2024:
| Car model | First month order quantity | Number of complaints (first month) | Main issues |
|---|---|---|---|
| Chery Storm A9L | 50,213 | 1,247 | Delivery delay, configuration inconsistent |
| BYD Qin L | 62,000 | 980 | Car machine stuck |
| Xiaomi SU7 | 88,000 | 2,150 | Delay in delivery, deposit dispute |
It can be seen that how to ensure user experience during the sales explosion has become a problem that car companies need to solve urgently.
Conclusion: Opportunities and challenges coexist
Fengyun A9L's order results prove Chery's product strength, but if the delivery and service shortcomings cannot be quickly compensated, it may offset the market enthusiasm. When purchasing popular new cars, consumers also need to rationally evaluate the delivery cycle and actual configuration to avoid impulsive consumption.
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