How does "Winona" accurately protect sensitive skin with scientific formula? 10 days of hot data on the entire network revealed
Recently, sensitive skin care has become a hot topic on social platforms, especially during the change of seasons, the amount of related discussions surges. The following is an in-depth analysis of the trends in sensitive skin care and Winona’s brand breakthrough strategy based on the popular data from the entire network in the past 10 days (as of October 2023).
1. Top 5 hot topics for sensitive skin on the Internet
| Ranking | Topic keywords | Number of discussions (10,000) | Main platform |
|---|---|---|---|
| 1 | #Self-help guide for bad face in changing seasons# | 328.5 | Xiaohongshu/Weibo |
| 2 | #Is medical dressing an IQ tax# | 217.3 | Zhihu/Bilibili |
| 3 | # Sensitive skin ingredients red and black list# | 189.6 | Douyin/Kuaishou |
| 4 | #国产pharmaceutical evaluation# | 156.2 | Little Red Book/Get Things |
| 5 | #DERMATOLOGIST RECOMMENDED# | 142.8 | WeChat public account |
2. Sound volume data performance of Winona products
| product line | Hot item | Number of interactions (10,000) | core selling point |
|---|---|---|---|
| Shumin series | Special care cream | 45.2 | Purslane + Green Thorn Oil |
| Moisturizing and Repairing | Freeze-dried facial mask | 32.7 | Sterile cabin packaging technology |
| Clear sunscreen | Sunscreen lotion SPF48 | 28.4 | Chemical sunscreen 0 added |
3. Insights into the needs of consumers with sensitive skin
Based on the analysis of 6,000+ user comments in the past 10 days, the core demands of people with sensitive skin show three major characteristics:
1.Ingredients safe: 86% of users mentioned "alcohol-free/fragrance-free" as the first filtering condition;
2.Instant relief: 72% of the discussions focused on the speed of the product’s redness and itching relief;
3.Medical research endorsement: 65% of users will check dermatology research and development certificates.
4. Winona’s precise response strategy
| User pain points | Brand solutions | Data validation |
|---|---|---|
| Ingredient Anxiety | Published 54 allergen test reports | The spread of related topics increased by 217% |
| Efficacy questionable | Clinical test data from tertiary hospitals | Conversion rate increased by 38% |
| Limitations of usage scenarios | Launched medical dressing + daily care combination package | Set sales accounted for 57% |
5. Industry Trend Forecast
Combining Baidu Index and Sina public opinion data, the sensitive skin track will show the following developments:
1.Mechanical font size productsThe penetration rate is expected to increase by 23% annually;
2.Microecological skin careRelated search volume increased by 89% month-on-month;
3.Customized skin typeServices have become a new competitive point, and some brands have launched AI detection applets.
Through the dual-engine strategy of "medical research co-creation + transparent ingredients", Winona has firmly ranked TOP3 in the popularity list of sensitive skin brands in the past 10 days. Its special protective cream also topped the Xiaohongshu first-aid topic list with its measured effect of "3-minute first-aid redness reduction", confirming the brand's precise understanding of the care needs of sensitive skin.
check the details
check the details
en
