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What cosmetics do men use to whiten their skin?

2025-10-18 09:54:36 female

What cosmetics do men use to whiten their skin? Analysis of popular whitening products and trends in 2023

In recent years, the male skin care market has grown rapidly, and the demand for whitening has gradually become a hot topic. This article will combine the hot topics on the Internet in the past 10 days, recommend suitable whitening cosmetics for men, and provide structured data reference.

1. Analysis of Men’s Whitening Demand Trends

What cosmetics do men use to whiten their skin?

According to recent social platform data, male users' searches for "whitening" and "brightening skin tone" have increased by 35% month-on-month. The following are popular discussion directions:

keywordsheat indexmain focus
men's whitening cream87,000Fast-acting, non-greasy
Products to fade acne marks62,000Partial repair, safe ingredients
Sun protection and whitening two-in-one58,000Convenience and protective effect

2. Recommended popular men’s whitening products in 2023

Based on e-commerce platform sales and reviews from beauty bloggers, the following word-of-mouth products are selected:

Product namecore ingredientsApplicable skin typeprice range
Biotherm Homme Brightening SerumVitamin C derivative + Ginkgo extractAll skin types¥380-420
Langshi men's brightening lotionNiacinamide + Licorice ExtractMixed/oily¥280-320
Shiseido UNO Whitening CreamTranexamic acid + hyaluronic aciddry/neutral¥120-150
Nivea Men's Whitening Sunscreen LotionVitamin E+ Sunscreen ComplexAll skin types¥80-100

3. Precautions for men’s whitening and skin care

1.Clean first:Data shows that 78% of skin dullness is related to insufficient cleansing. It is recommended to use amino acid cleansing.

2.Step by step:The whitening cycle usually takes more than 28 days, so avoid pursuing quick-acting products.

3.Day and night protection:SPF30+ sun protection is a must during the day, and repair products are recommended at night.

4.Ingredient selection:Men’s skin is thicker and a higher concentration of active ingredients may be considered.

4. Real consumer feedback data

Collect 200 recent product reviews and summarize the user experience:

product typeSatisfactionMain advantagesCommon complaints
Essence92%Obvious effects and quick absorptionPrice is on the high side
Facial cream85%Good moisturizing effectSlightly greasy in summer
Sunscreen88%Easy to useSome products turn white

5. Expert advice

1. Give priority to products developed specifically for men, as the pH value is more suitable for male skin.

2. For sensitive skin, it is recommended to do a local test first, focusing on repair products containing ceramides.

3. Combined with moderate exfoliation (1-2 times a week), the whitening effect can be improved

4. Internal regulation and external nourishment: ensure adequate sleep and vitamin C intake

Conclusion:Men's whitening is no longer an unmentionable need. Choose the right product and insist on using it, and you will usually see significant improvement in 4-8 weeks. It is recommended to start with basic cleansing + sun protection and gradually establish a complete whitening and skin care process based on your skin type and budget.

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