Silver-haired economy creates pet companionship demand: the proportion of pets in the elderly group is more than 30%
In recent years, with the intensification of population aging and the rise of the silver economy, pet companionship has gradually become an important part of the lives of the elderly. The latest data shows that the proportion of pet raising people over 60 years old in my country has exceeded 30%, and the pet economy is becoming a new growth point for silver hair consumption. This article combines popular topics and structured data across the entire network for the past 10 days to analyze the reasons and trends behind this phenomenon.
According to the "2023 China Pet Industry White Paper" and data from multiple research institutions, the proportion of pet raising among the elderly has increased significantly, and the following characteristics are shown:
| Age group | Pet ratio | Main pet types | Average annual consumption (yuan) |
|---|---|---|---|
| 60-70 years old | 32% | Dogs (55%), cats (40%) | 3000-5000 |
| Over 70 years old | 28% | Cats (60%), ornamental fish/birds (25%) | 2000-4000 |
From the data,The proportion of pets aged 60-70 is higher, and prefer dogs with strong interaction; while people over 70 prefer cats or pets with low maintenance costs.
Behind the pet craze among the elderly, the following social and psychological factors are inseparable from:
1. Relieve loneliness:The proportion of empty-nest elderly people has reached more than 50%, and pets have become emotional sustenance. The survey shows that 82% of the elderly believe that pets “significantly reduce loneliness.”
2. Health Promotion:Keeping pets can lower blood pressure and increase exercise. Medical research shows that the average number of steps for elderly people walking their dogs every day is 30% higher than that of non-pet-keeping groups.
3. Policy support:Many places have launched "eldership + pet" community pilot projects, such as some communities in Shanghai provide pet hosting and medical subsidies.
The demand for pet care for the elderly has given birth to a segmented market, and related consumption is characterized by professional and convenient:
| Consumer Category | Popular products/services | Growth Rate (2023 vs 2022) |
|---|---|---|
| Smart devices | Automatic feeder, pet camera | +75% |
| Healthcare | Senior pet specialist, home-to-door physical examination | +60% |
| Service category | Dog walking, pet funeral | +45% |
It is worth noting that"Age-friendly" pet supplies(such as light traction ropes and anti-slip food basins) sales increased by 120% year-on-year, reflecting the market's accurate capture of the pain points of the elderly.
Despite the broad prospects, elderly pet care still faces problems:
1. Insufficient medical facilities:30% of the elderly give up feeding due to high pet medical costs, and it is necessary to strengthen the popularization of pet medical insurance.
2. Community conflicts:Some communities restrict pet activity space, and it is recommended to promote "pet-friendly" elderly communities.
3. Security risks:It is necessary to strengthen the popularization of pet raising knowledge, such as choosing docile varieties, receiving regular vaccinations, etc.
Overall, the combination of silver economy and pet economy is not only a reflection of social needs, but also provides innovative directions for related industries. In the future, with the improvement of the elderly care service system, the proportion of pet care for the elderly is expected to further increase.
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