"Benxian Travel" has become the new favorite of young people, and county tourism is a niche secret place for reverse travel.
In recent years, with the growth of diversified and personalized demand in the tourism market, a new type of travel method called "Benxian Travel" has quietly emerged and has become the new favorite of young people. Unlike traditional popular scenic spots, "Benxian Tour" focuses more on exploring the niche secret realms of the county and experiencing the original natural scenery and cultural style. This reverse travel model not only avoids the crowds of people, but also allows you to enjoy a higher quality travel experience at a lower cost.
1. Why is “Benxian Travel” popular?
According to the search data of the entire network in the past 10 days, the number of discussions on topics related to "Benxian Travel" increased by 320% year-on-year, and the number of likes to county tourism strategies on social platforms such as Douyin and Xiaohongshu exceeded one million. The reasons why young people choose to travel to the county can be summarized as follows:
| reason | Percentage |
|---|---|
| Avoid the abortion and enjoy the tranquility | 45% |
| Experience the original natural scenery | 30% |
| Low cost and high cost performance | 15% |
| Explore niche culture | 10% |
2. Popular county tourism destinations
Through the compilation of tourism data in the past 10 days, we found that the following counties have become popular choices for young people to "go to the county":
| County name | Province to which | Popular Tags | Search volume increase |
|---|---|---|---|
| Anji County | Zhejiang Province | Bamboo forest, white tea, camping | 280% |
| Libo County | Guizhou Province | Karst landforms and Yao ethnic customs | 250% |
| Yi County | Anhui Province | Hui style architecture, rapeseed flower fields | 200% |
| Danba County | Sichuan Province | Tibetan villages, watchtowers, snowy mountains | 180% |
3. The unique charm of "traveling to the county"
Compared with traditional tourism, the unique charm of "Benxian Tour" lies in its "small and beautiful" experience. Taking Anji County as an example, the bamboo forest coverage rate here exceeds 70%. Visitors can experience traditional handicrafts such as tea picking and bamboo weaving, and can also camp under the stars to feel the gifts of nature. The Maolan National Nature Reserve in Libo County is a paradise for hiking enthusiasts, with the original forests and clear streams that make people linger.
4. How do young people play "going to the county"?
In order to help everyone better plan the "Benxian Tour" itinerary, we have compiled a practical guide:
| Gameplay Type | Recommended activities | Suitable for the crowd |
|---|---|---|
| Nature Exploration | Hiking, stargazing, cycling | Outdoor lovers |
| Cultural experience | Intangible cultural heritage handmade, visit to ancient villages | Literary and artistic youth |
| Food Tour | Farmhouse cuisine, special snacks | Foodie expert |
5. Future trend prospects
The rise of "county travel" not only reflects the change in young people's tourism concepts, but also injects new vitality into the economic development of the county. It is expected that the county tourism market size will maintain an average annual growth rate of more than 25% in the next three years. With the improvement of infrastructure and the development of characteristic projects, "Benxian Tour" will become an important branch of the tourism market, providing more tourists with a unique travel experience.
If you are also tired of popular scenic spots with crowds, you might as well try a "going to the county" and discover different poems and distances in the quiet county.
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